Archives for Health Care

Secrets, secrets, secrets

(Above: Calvin Klein Supports International Women’s Day video, 2017)

The biggest little secret nowadays is the heart of Imaginal Labs mission and is the backbone of its initiatives and workshops: gender parity promises more for all.

In 2015, Rob and Carolyn were delighted to be the designers of that 2-day “secret meeting” that was sponsored by Sundance and Women in Film LA to figure out the path to gender parity in Hollywood with a goal of getting more women behind the camera.  


Imaginal Labs’ workshop board from 2015 “secret meeting.”

“The road to gender parity, particularly in the incestuous and tangled ecosystem which is Hollywood, was never going to be a straight line. However, a good design that rallies leaders is a great start,” Carolyn Buck Luce recently commented.  

We were delighted to see that, eighteen months later, the ReFrame Campaign was launched.  

As reported in the Hollywood Reporter, 50 Hollywood leaders and influencers, including studio heads, agency partners, senior network executives, talent and guild representatives have come together with Women In Film and Sundance Institute to create a formal action plan to further gender parity in the media industry.

THE REFRAME AMBASSADORS: Adriana Alberghetti, Kimberly Peirce, Gabrielle Carteris, Paul Feig, Keri Putnam, Hannah Minghella, Cathy Schulman, Stephanie Allain, Victoria Alonso, Gigi Pritzker, Zanne Devine, Franklin Leonard, Glen Mazzara, Nina Jacobson, Maria Bello, Michael De Luca  (Photographed By Austin Hargrave, courtesy of Hollywood Reporter)

THE REFRAME AMBASSADORS: Adriana Alberghetti, Kimberly Peirce, Gabrielle Carteris, Paul Feig, Keri Putnam, Hannah Minghella, Cathy Schulman, Stephanie Allain, Victoria Alonso, Gigi Pritzker, Zanne Devine, Franklin Leonard, Glen Mazzara, Nina Jacobson, Maria Bello, Michael De Luca (Photographed By Austin Hargrave, courtesy of Hollywood Reporter)

Categories: Carolyn Buck Luce, DesignShop, Health Care, Hollywood, Power of the Purse, Rob Evans, SHEconomy, and Women.

The Health Care Industry Needs to Start Taking Women Seriously

By Carolyn Buck-Luce and Julia Taylor Kennedy


What is the greatest impediment preventing Americans from getting good health care? Surprisingly, it’s not the cost of care. Instead, according to new research from the Center for Talent Innovation (CTI), the fundamental issue is the health care industry’s failure to develop a nuanced understanding of, and commitment to, women as consumers and decision makers. For the full report, see the Harvard Business Review (Free registration required).

Categories: Carolyn Buck Luce, Health Care, Legacy Building, Power of the Purse, SHEconomy, Thought Leadership, and Women.

Power of the Purse: Empowering women to power health outcomes

2012 WOTY Carolyn Buck Luce and a panel of experts are set to discuss the impact of the SHEconomy on healthcare at this year’s HBA Annual Conference.

By now, you’ve likely heard of the SHEconomy — the phenomenon of women earning, owning, controlling and influencing trillions of dollars in the global economy. The phenomenon means that across industries and around the world, women are making more and more of the decisions about what purchases to make, about how to spend and invest their money, and about which people and organizations they want to give that money to. CLICK HERE FOR FULL INTERVIEW

Categories: Carolyn Buck Luce, Health Care, Pharma, Power of the Purse, SHEconomy, and Women.

Face to Face with SHE — Insights from WPP Stream Health and TEDMED 2014

Two weeks ago I attended WPP Stream Health in Orlando, the “unconference” hosted by Grey Healthcare and ended in San Francisco at TEDMED 2014. The theme of both gatherings was unleashing imagination and collaboration to redesign our approach to building a healthier world.

I had a particular mission. As the Executive-in-Residence at the Center for Talent Innovation, I am leading a research project sponsored by leading bio-pharma, health solutions and managed care companies on “The Power of the Purse: The Implications of the SHEconomy on the Business and Talent Models in Healthcare.” Although it has been known for a while that women are estimated to make 85 percent of the health care decisions for their families and are the majority of patients, pharmacists, regulators, nurses and HC workers in the largest and fastest growing segment of most economies, these facts have not yet translated into broad ranging innovation in HC discoveries or delivery — much to the detriment of health outcomes for individuals, families, and society. Not to mention the health of the bottom line of companies.

In an industry that is still predominately product and disease-centric, I was on a search to meet and understand SHE — the women behind the stats. I wanted to put a face to and a voice on the women who are under-served, under-treated, under-heard and under-supported to better understand the pathways to a healthier future. This includes the patients, their caregivers, and the healthcare professionals who serve them.

Let me introduce a fraction of the SHEs that I met:

The Chief Medical Officer — At WPP Stream Health, a multidisciplinary group of physicians, marketers, digital technologists, regulators, consumer advocacy groups and bio-pharma scientists, redefined Mom as the CMO of the family and reimagined the power of elevating her to a position of respect and responsibility as a key member of the medical team. After all, the CMO is the chief nutritionist, lead diagnostician, statistician, caregiver and enforcer of adherence for her family, identifying early symptoms, creating guidelines of healthy eating, monitoring compliance and encouraging adherence. Think about the opportunity to support her with respect, blockbuster tools and transparent, trusted information so that she could do her job.

The Surgeon General – -At TEDMED, on Sept 11, we heard from the U.S. Army Surgeon General, Lieutenant General Patricia Horoho. While acknowledging the approximately 3000 people who lost their lives when we were attacked at Pearl Harbor and, again, on September 11th, she spoke of the 400,000 patients that die every year in US hospitals due to “preventable harm”. She called for doctors and hospital systems to become more courageous, honest and transparent about medical errors so that they can be understood, examined, measured and remediated.

The Nurses — In the Hive at TEDMED, a buzzing arena filled with innovative entrepreneurs experimenting with technology that will revolutionize health, I played a Virtual Reality game of Snowmen, presented by Howard Rose, the CEO of DeepstreamVR. This game is played by burn victims coming back from Iraq and Afghanistan as a pain management intervention during the treatment of their wounds in the burn unit. Howard explained that the Doctor-centered model that exists today underutilizes our ability to heal ourselves. DeepstreamVR’s targets are the nurses, who burn out in part due to the pain they impart during the treatment. Virtual reality as a pain management device allows the nurses to experience healing as opposed to hurting.

The Researchers — In the Hive at TEDMED, I met women researchers, like Rupal Patel, who were motivated to commercialize their research to answer the emotional suffering that comes from disease. Through her company, VOCALiD, Rupal is creating customized synthetic voices, not the standard issue voice that we associate with Stephen Hawking. Rupal’s technology combines sounds from “unheard” patients who are unable to speak clearly with “sound DNA” contributions from volunteers who contribute their voices to be digitally combined with the patients’. As a result, patients are able to type messages that are expressed with a unique vocal persona that engages and builds emotional connections. For all her ingenuity as an inventor and a woman entrepreneur, she is challenged in the male world of venture capital.

The Doctor - We heard from Dr. Leana Wen, an emergency physician who has received death threats for her decision to launch and the Total Transparency Manifesto imploring doctors to reveal who they really are — their values, their views on end of life, sexual orientation and reproductive rights, their conflicts of interest, and other humanizing facts that could help increase the trust and confidence of their patients.

The Patient – Through the inventor of an expert-system online protocol, I glimpsed into the world of women with headaches who go from doctor to doctor looking for relief and proper diagnosis without understanding that women are 3 times more likely to experience headaches due to their hormonal, kinetic and neurological makeup. And the women with heart disease who goes undiagnosed because her symptoms don’t include numbness and chest pain – making heart disease the largest killer of women in the US.

Face to face with SHE. And SHE has so many faces.

This is great news because by better relating and connecting to SHE, we can be on the road to recovery.


Categories: Carolyn Buck Luce, Health Care, Thought Leadership, and Women.

Is there a Doctor in my Phone?

Reflections on the future of telehealthcare

Remember when you had to make an appointment with the computer scientist at the University to bring your punch cards to the Mainframe computer there in order to get computing done? Now you don’t have to leave your bed to upload, download, troubleshoot and even have your genome decoded. But we still have to beg for an appointment with the doctor, drag ourselves out of bed when we are sick, be shuttled around to get various tests over the ensuing weeks and not be able to get your own test results because they get sent to your doctor which requires another appointment…

Welcome to the reality and the promise of telehealthcare where the Doctor’s Office is the Mainframe of the Decade.

I recently key noted at the inaugural Telehealthcare Leaders Forum held in Newport, RI and sponsored by Tunstall America, a leading global creator of telehealth solutions. The footprint of telehealthcare continues to expand because of the exponential impact of Big Data, the Internet of Things, smartphone utilization, the super consumers’ demand for better and faster healthcare insight and service, the forecasted shortage of doctors and the incredible pressure felt by individuals, payers, providers and governments to contain HC costs.

Think about this – -I would venture to say that there has never been so much pent up demand for improvements in any system by Main Street, Wall Street and Washington then currently exists to improve the entire HC system – – how HC is produced, delivered, consumed and paid for. And the technology is already in place, at our fingertips, to make a substantial and transformational change.

There is not a panacea for change because systems evolve organically based on multiple factors and we know from the decades long battles over health care legislation that money, politics and policies are a three-dimensional chess game and the pricing incentives that help make markets honest will be a long time coming.

However, as pointed out by another keynoter at the Forum, Dr. Jason Hwang the co-author with Dr. Clay Christianson of “The Innovators Prescription”, the price of computing did not require legislation to drive disruptive innovation of the mainframe business.

However, as pointed out by another keynoter at the Forum, Dr. Jason Hwang the co-author with Dr. Clay Christianson of “The Innovators Prescription”, the price of computing did not require legislation to drive disruptive innovation of the mainframe business.

The promise of telehealth care (e.g. home monitoring, smart clothing, remote telemedicine, hand-held hospitals, smartphone ECGs etc) will also be driven by behavioral change at many levels:

HC savvy consumers, who have learned how to use technology to make their lives easier by bringing the expertise to them through digital innovations- – fast, reliable, dependable, assessable and affordable with online on demand banking, shopping, learning, computing, publishing. etc.

Company behavior, otherwise know as a Business Model, as traditional and non-traditional companies are experimenting with the components of telehealth to finally be in the patient outcomes business, instead of the product and device business.

Leadership behavior as more professionals and executives recognize that it is a personal (and corporate) competitive advantage to become digitally fluent in order to enhance the way they lead, manage, communicate and innovate.

This will be a great win for patients, companies and society.

Categories: Carolyn Buck Luce and Health Care.